Master in Luxury Marketing Management at IED Rome starting in April 2012

Luxury means shopping and huge investments. And yet even during the current global economic crisis the luxury sector has shown vigor and vitality. In 2011, the market  grew 10 percent compared with the previous year. Astonishing figures! And in 2012 more improvement is expected thanks to the growth in emerging countries like Brazil, Russia, India and China. If you have an undergraduate degree in economics, communications, sociology, creative disciplines or are simply a professional wishing to acquire practical knowledge and specific skills in the luxury industry then we have the perfect opportunity for your career . The Istituto Europeo di Design in Rome offers a revolutionary master in Luxury Marketing Management that starts in April 2012. The program, which is in English,  focuses on the critical elements impacting the quality and nature of the consumer luxury purchasing experience:  marketing and retail management. “The goal of the Master is to breed managers that are able to work  immediately after the course’s conclusions in luxury goods companies and luxury service providers”, explains Stefano Rocca, the coordinator of the IED master and a consultant for Bulgari Group. “The course provides the tools to acquire a perfect knowledge of the markets in the industry,  its commercial potential, and competition dynamics and trends, its threats and opportunities; tools needed to deeply understand the specific consumer’s behavior”. Students who complete the course will have acquired the skills to elaborate and manage their company strategy, to structure and implement marketing plans, and to share their views with top company officials including the chief executive officer and the communications officer. They will be able to develop a business plan and to analyze all the elements to support their ideas and strategy. The course has a limited number of openings so don’t don’t waste any more time, request information and book in for an interview. At this link you can see an interview of our student of the last edition speaking about their experience during the master course .